【title】 Review on Frontiers of Consumer Decision and Behavior Adjusting Research
【author】CAI Xiang-jun~1; ZHANG Ping~2; ZHANG Yi~3 （1.School of Economics & Management; Nanjing University of Sci.& Tec.; Nanjing; Jiangsu; 210094; China; 2.China Center for Special Economic Zone Research; Shenzhen University; Shenzhen; Guangdong; 518060; 3.Business School; Jiangnan University; Wuxi; 214122; China）;
【Author Affiliations】 China Center for Special Economic Zone Research
【source】 Economic Management Journal,2009(03)
【key words】 consumer decision; behavior adjusting; learning model;
【abstract】On the basis of the tradition of behavioral research in economic theory,this paper reviews the evolving of study on consumer behavior in information economics and game theory,including Fixed Sample Size Model and Sequential Search Model.Furthermore,here we introduce findings in psychology, and comment on the Belief Learning Models application in consumer behavior research.Then the paper proposes that the research agenda should focus on how to measure consumer s searching effect,and how to design proper var...